Founded in November 2018, Lii Inc. is a company selected for the J-Startup CENTRAL program. Guided by our philosophy — “You Move, Move You.” — we operate four business lines built around movement. Our core business, Childcare Support & Child Welfare, runs the movement-focused developmental support brand “Lii sports” (studio / up! / nana) at more than 50 locations nationwide. Alongside our Healthcare & Wellness and HR Support & Recruitment Consulting businesses, our Commerce & Product business develops original products and serves as the official Japan distributor for “smibu,” in addition to running an e-commerce business. At this event, we look forward to meeting a wide range of people, with a particular focus on smibu and our commerce business.