Session
EXPERTS
How AI Agents are Redefining Marketing Strategies
As a defining trend of 2025, AI agents are driving a transformative wave in the world of marketing. This session will examine how advanced AI technologies are reshaping marketing frameworks and unlocking new value for businesses. Through real-world success stories and cutting-edge industry trends, we will provide actionable insights and inspiration to shape the future of marketing strategies.
Available passes
- Executive
- Business/Startup
- Rising Star
- City
Language：Japanese
Speakers
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Akira Amano
Dentsu Media Innovation Lab
Akira Amano
Dentsu Media Innovation Lab, Principal Researcher
M.A. in Interdisciplinary Information Studies from the University of Tokyo, specializing in research and consulting on SNS trends and trends among young people. His many publications include “A New Generation of Business is Born Inside Smartphones,” “History of SNS Transition,” and “Information Media White Paper (co-authored). He has also served as an expert commentator for the Nikkei Think! Expert, a part-time lecturer at Meiji Gakuin University's Faculty of Sociology, and a judge for the TikTok for Business Japan Awards 2024 Creative Category.
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Shusaku Hirota
Henge Inc.
Shusaku Hirota
Henge Inc. CEO
Born in 1980, he is a researcher and brand consultant. After graduating from the University of Tokyo with a degree in engineering, he worked as a director at NHK, followed by roles in marketing, new business development, and brand consulting at Dentsu Inc. In August 2018, he founded Henge Inc., a company specializing in corporate brand development. They are actively involved in creating unique brand strategies and driving innovation projects.
