After completing graduate studies at the University of Tsukuba, he worked at Apple Computer and later held brand management positions with luxury brands. In 2009, he joined FleishmanHillard Japan, where he served as Senior Vice President and General Manager of the Sports & Entertainment practice, advising companies, brands, government agencies, municipalities, and sports organizations on strategic communications, brand communications, and sponsorship and partnership strategies.
In 2023, he co-founded Splat Inc. In 2026, he established the Institute of Sports Communication Design and became its Representative Director & Head of Institute. He earned a Ph.D. in Sport Sciences from Waseda University in 2021 and has served on various government and sports-related advisory committees.