sitateru provides a platform that brings together the fragmented operations and data of companies involved in making apparel and lifestyle products, from planning and production to trade, logistics and marketing. Users can manage communications with business partners, specifications, costs and progress in the cloud, and can also search a network of thousands of suppliers for factories and materials that fit their needs. The on-site data accumulated every day is analyzed with AI and used to improve decisions on planning, sales, delivery, cost, inventory and production. In a domestic market worth about 15 trillion yen, sitateru aims to turn manufacturing know-how that has long relied on individual experience and intuition into an asset for management and operations, and to become the industrial infrastructure that supports this transformation.